Buy jewellery online: You should pay attention to this!

Jewellery has always been every woman’s dream. But in the meantime, men have also realised that they attract attention. It is therefore hardly surprising that there are numerous retailers on the Internet who want to jump on the bandwagon and sell jewellery to men and women. Whether diamond jewellery, pearl jewellery, gold jewellery or silver jewellery. Not only jewellers offer it, but more and more jewellery online shops are specialising in necklaces and co.

Online shops are the right place for people who have little time to shop. Are you looking for wedding rings, a necklace for a birthday or a watch for an anniversary? An online jewellery shop is the best way for you to find the right piece of jewellery.

Buying jewellery online: The advantages and disadvantages

If you don’t have time, you decide to buy jewellery online and make your choice in one of the numerous online shops. You can order everything from the comfort of your sofa at home, around the clock. But what criteria are important and what do buyers need to look out for after placing an order?

With an online jewellery seller, everyone can not only find the ideal gift, but also jewellery to wear themselves to possibly make a personal statement. Unfortunately, a potential buyer can neither touch nor try on the jewellery. It is therefore extremely important to obtain sufficient information about the seller and the jewellery.

Buying online has numerous advantages:

• Transparency for origin & quality.
• Numerous bargains and price advantages await.
• Customised products are possible
• Individuality
• Free expert advice
• Return policy

While a jeweller around the corner only has a limited range available, online retailers offer a much wider range. Nowadays, the internet displays high-resolution photographs so that anyone interested can clearly recognise the wealth of detail.

Since no on-site consultation is possible, the goods are described in such detail by the corresponding reputable provider that no further questions arise. If there is a reason to complain, good availability is usually guaranteed. Either by telephone or by e-mail.

Prices are often much cheaper than in a jewellery shop. Online jewellery retailers can pass on various price advantages to their customers by purchasing large quantities. Expensive goods are only sent insured or at the seller’s risk so that no damage is incurred in the event of loss.

Shopping online is becoming increasingly popular in the digital age. In an online jewellery shop, you can find unique pieces that you won’t find in a jewellery shop. But where there are advantages, there are also disadvantages, although these are limited.

For example, an interested party cannot pick up the individual item. It is therefore almost impossible to assess whether it meets their personal taste in the original. In addition, shipping can take a few days, whereas the jeweller can take the piece home with them.

Different online shops focus on different product ranges. Buying neck jewellery, watches, ear jewellery etc. is uncomplicated and secure. Reputable suppliers provide certificates so that the customer can confirm the origin and authenticity.

This is what you should pay attention to

When buying, please always pay attention to the description of the piece of jewellery. It is also important to avoid dubious dealers. Buyers should therefore make sure that the supplier has a good reputation. Another important criterion is the so-called hallmarks. These are small letters, numbers or symbols that can be found on the inside of the jewellery.

These symbols indicate the material from which the piece of jewellery is made, for example silver, palladium, gold or platinum. The symbols are awarded by independent testing bodies, which ensure what the piece of jewellery is made of.

Exchanges and returns are also possible online. The right to exchange is guaranteed by law and is usually possible within 14 days, even without giving a reason.

But what about real jewellery? Always study the description of the piece of jewellery carefully. The seller also plays a certain role; it should be a reputable shop. Never buy luxury items from an online retailer that has neither a good reputation nor dubious practices.

If you want to be one hundred per cent on the safe side, you should not ignore the following factors:

• In an online jewellery shop, make sure the address is as German as possible.
• Preferably buy from a shop that may also operate a local shop.
• Read product descriptions carefully and pay particular attention when “colour” is mentioned.
• Avoid shops where almost everything is reduced.
• Long delivery times are a sure sign that these are cheap goods from abroad.

The problem arises with jewellery shops or new jewellery brands. Although they are springing up like mushrooms, they offer mass-produced goods at low prices. The jewellery looks pretty high-quality at first glance, but the workmanship is usually not particularly good.

Safe shipping

Online shopping has several advantages in contrast to the numerous local suppliers. They offer a larger selection, non-binding browsing without a time limit, as well as a better opportunity to compare prices.